Description

UNIT I covers production technology, process and skills, process of producing newspaper, magazines and other printed literature (leaflets, brochures, newsletters, bulletins, booklets etc.)
UNIT II covers concept of media and role in changing scenario, multimedia – concept and evolution of multimedia, fundamentals of making a multi media programmed-text, graphics, audio, etc., process of producing radio, television and multimedia programmes, different programme formats for radio and television, hardware and gadgetry requirements, use of radio, television, and multimedia in extension, planning and production of selected media products-print and electronic.
UNIT III covers paper-kind of paper, sizes, colour theory for print and multi media, software for production-basics of photoshop, pagemaker, coraldraw, quarkxpress, use of graphics, illustration and diagrams in production, animation and,
UNIT IV covers ownership patterns of various media; economics of media organizations; organizational structure; differement departments; production planning; lay out consideration; marketing planning; registration; liaison with government departments; understanding regulatory mechanism for newspaper; radio and television; coordination; motivation; decision making and control.