Description

This edited volume is a collection of papers presented by scholars from diverse disciplines at international conference organized by Vivekanand Education Society Institute of Management, Mumbai in February? 2016. The concept Creativity Entrepreneurship is must to boost Economic Growth. The Editors believe these scholarly research articles certainly represent a diverse collection of perspective to examine different aspects of Creativity, Economic Development which leads to Sustainable Growth. Global economic, social, technological and cultural changes have impact on both strategic and operational aspects of the planning, management and organization of business activities. Post industrial society, which is assumed as knowledge economy, recognizes creativity, innovation and entrepreneurship as key determinants of the modem business systems. At the firm level, creative thinking is essential part of product innovation, branding, communication and management of human resources. The commercial world is becoming increasingly aware of the importance of such factors as culture and creativity for its bottom lines.