This Book is a compilation of eighteen quality research papers presented during International E-Conference on “Paradigm Shift in Business and Management: Emerging Trends & Competitive Strategies" organized by Institute of Professional Excellence & Management in collaboration with Nilai Field Research Centre, Malaysia & Ghaziabad management Association on 26th February, 2022.
The Editors of the Book have tried to bring the perspectives related to various changes in Business scenario and Society at one place. There are many emerging issues at the Global level like Digital economy, M-Commerce, HR issues, Unorganized Workers, Electronic Commerce and its Suitability for Small Enterprises, Entrepreneurial Opportunities and Challenges, Financial Institutions, Human Rights, etc. These all issues have been put together by the Academicians of National and International repute in the Book.
This Book is not only appropriate for Academicians and Students but also for the Researchers and Management Consultants, who are continuously working on developing competitive strategies to manage the paradigm shift in Business arena at the Global level.