Problems in Marketing: Applying Key Concepts and Techniques
Brand: Sage Publications (CA)
Product Code: NAP-FSL216
Availability: 1
Author : Rescigno, Maria
ISBN : 9780340812389
Year of Publication: 35222
Product Code: NAP-FSL216
Availability: 1
Author : Rescigno, Maria
ISBN : 9780340812389
Year of Publication: 35222
Rs.2,067.61 Rs.2,953.73
Ex Tax: Rs.2,067.61
Ex Tax: Rs.2,067.61
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available: Click here to access the companion web site.
Product Info | |
Author : | Rescigno, Maria |
ISBN : | 9780340812389 |
Year of Publication: | 35222 |
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